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Choosing Your Journey

No matter which path you choose, launching your business with The Alternative Board gives you a proven roadmap from the industry’s leading brand—along with a clear exit strategy for the future.

You’ll have the strength of a trusted brand, access to professional content and marketing materials, tailored systems, and ongoing personal support whenever you need it. Plus, you’ll be part of a close-knit community of collaborative franchisees, sharing insights and success along the way.

Solo Owner

Build a personalised portfolio of local business owner clients, working exclusively with those you choose. Enjoy a profitable income while achieving the work-life balance that fits your lifestyle.

Build A Team

Transition from working in your business to leading and mentoring your own team of coaches, allowing you to scale your TAB business. This not only generates passive income but also builds a valuable asset for the future.

“The support I received in my early days was fantastic. Having hands-on guidance during my launch and early board meetings was invaluable, providing me with the confidence and direction I needed to succeed”

 

Louise Mooney – Sutherlandshire

“Owning and starting any business is hard work.  The first year is the hardest, but if you put the hard work in I can assure you – the rewards are there.”

 

Darren Cron- Perth East

“The support I received early on was invaluable. it helped me implement proven systems, refine my pitch, and stay on track with my launch plan—celebrating wins and guiding me through challenges. Their support made all the difference.”

 

Mary Stevenson – Townsville

“I came across The Alternative Board and realised they had a comprehensive infrastructure behind the name.  That encouraged me to move forward to buy the franchise”

 

John Sweeney – Ryde / Parramatta

“The training has helped me be on market and on brand when i’m talking to a potential member.  It’s not a sales process it’s about finding synergy”

 

Tim Horbury –  Adelaide City / Cooroy

How The Alternative Board Helps You…Launch

Our comprehensive training program is designed to give new franchisees the confidence and skills they need from day one. We provide hands-on support in recruiting clients, establishing your first boards, and delivering The Alternative Board’s full range of services to ensure long-term client success and retention.

Our training is highly interactive—because we believe the best way to learn is by doing. With exclusive processes developed for The Alternative Board, we will guide you step by step through every essential aspect of running your franchise.

From day one, you’ll gain the practical experience, tools, and guidance needed to build and grow a successful business with The Alternative Board.

Maximising Our Exclusive Tools & Resources
Client Consultation & Onboarding
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Marketing & Client Acquisition
Board Structure & Member Selection Strategies
Client Retention
Effective Facilitation Strategies
Conducting Impactful Coaching Sessions
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Prospect Meetings & Enrolment

How The Alternative Board Helps You With…Marketing

The Alternative Board marketing develops the strategies and tactics that gets our business owners in front of key target prospects

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Being Prepared
  • Personal google site
  • Website
  • LinkedIn profile
  • CRM system
  • Lead list
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Awareness/Branding
  • Personalised Social Media
  • Social Media Kits
  • Linkedin Outreach
  • Marketing Collateral
  • Video Production
Lead Generation
  • Territory Database
  • Appointment Setting
  • Linkedin Outreach
  • Digital Marketing
  • SEO
  • Conferences / Events
  • Networking (BNI alliance)
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Lead Nurturing
  • Email Nurture Camaign
  • Monthly Member Newsletter

How The Alternative Board Helps You With…Training

The Alternative Board’s comprehensive training program equips franchisees with the confidence and skills to deliver our full suite of services — including peer advisory boards, StratPro, HI-MAP, and business coaching. From recruiting new members to providing ongoing value, the training covers every aspect of the system to ensure strong client relationships, measurable outcomes, and long-term retention.

 

Marketing For New Members

Interviewing & Closing New Members

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Using The Full Range Of TAB Tools

Facilitation Techniques

Running Coaching Sessions

Member Retention

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Strategies For Board Composition

Initial training is also followed by up to 8 days of in market support, which can be completed virtually if required, to help new franchisees accelerate their learning and success. We are committed to ongoing learning, so for us training doesn’t end after 3 weeks, or 3 months or even 3 years. It never ends! At any time, you are able to repeat your initial training programme, at no additional charge.

Our franchisees also gain all of the incredible content we provide to our members, such as webinars and seminars on leadership.

What About Ongoing Support?

It doesn’t end after your training!  We provide unmatched support throughout your time with The Alternative Board.  It never ends!  Including having your own coach, peer advisory board and a community of people who have successfully built their TAB businesses there to share their knowledge and experience.  Be in business for yourself, not by yourself!

 

Field Support Training

Daily support between training and launch, followed by 8 days “in market” support.

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Ongoing Support

Weekly coaching sessions for the first six months, transitioning to monthly thereafter.

Peer Board Meetings

Peer Board Meetings occur monthly with your fellow TBOs to share experience and knowledge

Community Calls

Fortnightly community calls led by franchisees, offering a space to explore challenges, ask questions, and share practical solutions — all in a supportive, peer-driven environment.

Conference

You’re invited to attend our annual International TAB Franchise Owner Conference, along with local Australia/New Zealand gatherings — offering valuable training, peer connection, and the latest insights to help you grow your business and enhance the services you deliver.

Do What You Love

Our Support Office manages member invoicing, debt collection, and supports your marketing efforts  through significant marketing investment in The Alternative Board brand.

This allows you to focus on growing your business and doing what you love.

Apply Now