About Us
We Improve Businesses In Ways That Change Business Owners Lives
The Alternative Board Australia aims for every business owner in Australia to have a business owner coach.
Most business owners start their journey with dreams of creating a lifestyle they love—but for many, those dreams remain out of reach, even into retirement. At The Alternative Board, we’re passionate about changing that. Our mission is to empower business owners to achieve their life aspirations (we call it personal vision) through their business, not after it.
We believe business success should mean more than just hard work—it should give business owners the freedom to attend children’s sports days, take their families on dream holidays, and afford the boat, car, or home they’ve always wanted, all while running a thriving business.
We make this possible by offering world-class business management tools, personalised one-on-one coaching, peer advisory boards, and leadership development programs. With The Alternative Board, they gain the guidance and support to turn their business into the key that unlocks their ideal life.
As a Franchisee you have access to a powerful portfolio of services that you can offer to your members – helping them improve their business in a way that improves their lives.

Business Owner & Executive Coaching

Peer Advisory Boards

Strategic Transformation

Leadership Development

Global Connections

Additional Revenue Streams

Strategic Tools
We’ve outlined our services above — now explore the videos below to see how The Alternative Board transforms business owners’ journeys in real life.
Business Owner and Executive Coaching
One-on-one executive coaching helps business owners and executives develop skills, meet goals and become even more successful leaders. Our franchisees help leaders to clarify their vision, prioritise goals, set long-term objectives, gain objective insight into leadership challenges and much more.
Peer Advisory Boards
The Alternative Board Franchisees facilitate monthly, half-day meetings with local business owners and CEO’s. Boards consist of 4-10 business owners in non-competing industries. The members provide each other with insight, expertise and diverse perspectives along with the opportunity to each identify goals, set action plans and participate in mutual accountability
Stratpro Transformation
Designed for busy leaders and their team, Stratpro fuses proven strategic tools, expertly facilitated leadership workshops and structured follow-up sessions to help leadership teams define the company’s strategic goals and to ensure execution and accountability through collective buy-in
Leadership Development
HI-MAP (High-Impact Management and Performance) is a powerful program that helps business owners develop stronger leaders, increase staff retention, and improve overall business performance.
As a franchisee of The Alternative Board, you’ll have access to a proven, practical program that helps you support your clients with real tools to boost engagement, improve productivity, and drive long-term growth. In today’s competitive market, effective leadership and management development is no longer optional — it’s essential.
TAB Connect
TAB Connect – our exclusive, online business network platform – provides a powerful knowledge exchange for business owners from diverse backgrounds in similar verticals arond the world. Both members and Franchise Owners can leverage TAB Connect to ask questions, get feedback and collaborate with other successful leaders.
Additional Revenue Streams
As a Franchisee, you have the opportunity to offer a range of additional services to both members and non-members, creating new revenue streams while enhancing the value you provide. These services include: DISC Profiling & Workshops, Value Builder and Numereyes.
Franchisees can also offer consulting services in their areas of expertise, tailoring support to the specific needs of business owners and further expanding their income opportunities.
Strategic Tools
Our Franchisees provide members with access to The Alternative Board’s proven strategic business planning tool focused on forming their vision for both a successful business and a fulfilling life. The Business Builders Blueprint (BBB) helps demystify the strategic planning process and provide a clear picture of how to achieve strategic direction and vision. BBB is also available as a standalone solution for business owners seeking a strategic tool to support their business. It offers a monthly subscription with the option to add coaching on an ad-hoc basis as needed.
How The Alternative Board Was Founded
Leverage your expertise and a proven model to empower local business owners to flourish.
Prioritise people over paperwork
Ignite passion & inspire SME business owners
Push the boundaries, embrace every challenge & thrive
Embrace a positive work life balance
Work independently or build a team
Experience genuine recognition & appreciation
Establish a steady revenue stream
Be part of an incredible community
Operate within an exclusive, protected territory
The Alternative Board Culture
As a Franchisee with The Alternative Board, you’re the heart of our HIGH CALIBRE culture. We celebrate your achievements – both personal and professional – through accountability, shared expertise, continuous learning, and the use of global best practices with proprietary tools. Our community spans over 25 countries, where we come together, supporting one another to overcome challenges and seize new opportunities.
Scroll down to see our most recent CALIBRE Award winners. Awarded annually through a community vote, these inspiring short videos showcase the franchisees who have excelled in one or more of our core values.
We are a High CALIBRE organisation which is made up of the Highest CALIBRE people.