When it comes to starting a business in Australia, doubts and misconceptions are common. Many professionals want the freedom of running their own business but worry about their background, flexibility, or financial risk.
At The Alternative Board, we’ve helped business leaders across Australia and around the world build meaningful businesses while supporting small and medium sized enterprises (SMEs).
Let’s tackle four of the biggest myths about The Alternative Board business ownership—and show you why it’s an opportunity worth considering.
Myth #1: “I don’t have the right background to coach or support business owners.”
Reality: The Alternative Board owners succeed no matter their professional background.
You don’t need to be a business coach to thrive with The Alternative Board. Our owners come from diverse industries—finance, HR, marketing, sales, operations, IT, law—and they all bring unique strengths that benefit the business owners they work with.
The Alternative Board sets you up for success through:
- Comprehensive training – Covering facilitation, coaching, and business development.
- Ongoing learning – Including our HI-MAP (High Impact Manager®) programme to expand your expertise.
- Localised marketing support – National brand power combined with your personal touch in your business community.
Your career experience is not a barrier—it’s the foundation for your success.
Myth #2: “Owning a business means losing flexibility.”
Reality: The Alternative Board is built around work-life balance.
Unlike many small business opportunities in Australia that demand long hours, The Alternative Board gives you control.
- Set your schedule – Run meetings around school runs, personal commitments, or travel.
- Autonomy with backing – Operate independently but with The Alternative Board’s proven systems behind you.
- Lifestyle enterprise – Do meaningful work while having the time and flexibility to enjoy life outside of business.
With The Alternative Board, you don’t trade freedom for success—you get both.
Myth #3: “Owning a business is too risky.”
Reality: The Alternative Board’s proven model reduces risk and builds stability.
Starting a business always has risks, but The Alternative Board helps you manage them effectively:
- Predictable revenue streams – A recurring income model through peer advisory boards and one-on-one coaching.
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Low overheads – No expensive stock or premises required.
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Strong support network – Training, mentoring, and a community of Owners in Australia and globally.
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Proven business model – More than 30 years of success in 27 countries.
Instead of going it alone, you’re backed by a system designed for sustainable growth.
Myth #4: “The Franchise System Will Do Everything for Me”
Reality: The Alternative Board provides structure, tools, and support—but it’s your entrepreneurial drive that brings success to life.
Many people considering business franchise opportunities in Australia worry that they’ll either lose all control or be left completely on their own. With The Alternative Board, the truth is somewhere in the middle—a perfect balance between proven structure and personal independence.
Structured Guidance
The Alternative Board has refined its model over more than 30 years, offering a roadmap of tools, processes, and best practices that work across industries. From marketing support to operational frameworks, you’ll never have to reinvent the wheel.
Entrepreneurial Spirit
That said, The Alternative Board isn’t a “done-for-you” franchise. Your energy, leadership, and vision are what make the difference. Franchise owners of The Alternative Board are encouraged to shape their business around their strengths and experiences, making every one of our businesses unique.
Ongoing Support
You won’t be on your own. The Alternative Board offers world-class training, mentoring, and access to a global network of business professionals. This means you always have guidance and expertise at your fingertips, while still having the freedom to build your business your way.
Owning a franchise with The Alternative Board is about more than following a system – it’s about combining proven tools with your personal drive to succeed.
Why Choose The Alternative Board Australia?
Owning your own business means:
- Joining a global brand trusted by over 20,000 business owners.
- Helping Australian SMEs grow while creating financial freedom for yourself.
- Enjoying flexible working hours, low overheads, and predictable income.
- Building a career that combines independence, impact, and personal fulfilment.
If you’ve been considering business opportunities, The Alternative Board gives you a proven path. It’s not just about growing a business—it’s about helping business owners take control of their lives, while you take control of yours.
👉 Ready to explore how The Alternative Board could work for you? Get in touch today.
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